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TMCNet: Research and Markets: 2009 Analysis - Database Marketing - A Comprehensive Profile Of 163 Companies Operating In the UK Market Is Insightful Research for Those in the Field

[November 24, 2009]

Research and Markets: 2009 Analysis - Database Marketing - A Comprehensive Profile Of 163 Companies Operating In the UK Market Is Insightful Research for Those in the Field

Dublin, Nov 23, 2009 (M2 PRESSWIRE via COMTEX) -- Research and Markets (http://www.researchandmarkets.com/research/eca189/2009_plimsoll_anal) has announced the addition of the "2009 Plimsoll Analysis - Database Marketing - A comprehensive profile of 163 companies operating in the UK market" report to their offering.

The UK Database Marketing market analysis This edition of the Plimsoll Analysis is the most comprehensive review yet of the UK Database Marketing industry. With the market due for a prolonged period of consolidation to weed out over capacity and weakened competitors, keeping up with development will be vitally important. Whether you are looking for companies to buy, thinking of selling or just keeping up with developments in the market, this special Plimsoll Industry Analysis will give you a new outlook on your market.

What you receive on each company This special edition of our report is designed to alert you to merger and acquisition activity in your market. We individually assess each of the companies in their own 2 paged section of the report.

You will receive the following on each company: - An individual valuation - A full financial health assessment - A breakdown of the board members and ownership structure - A 10 point takeover attractive rating Executive Summary Plenty of cash rich to rescue the needy 1 in 9 companies in the UK Database Marketing industry could change ownership as a result of the current economic climate, claims a new study by leading financial analysts Plimsoll. With a surprising number of cash rich competitors waiting in the wings the market could be set for a prolonged period of consolidation. David Pattison, author of the new Plimsoll Industry Analysis - Database Marketing, explains, I am sure any director worth his salt would agree that, in the current climate, there are simply too many companies chasing too little market. With many directors eyeing the exit doors and highly leveraged buyouts consigned to history for the time being it really is a buyers market out there for cash rich companies Pattison continues, In the Plimsoll Industry Analysis we have identified 44 companies that have a sizeable cash reserve sat on their balance sheets that, due to record low interest rates, is generating nothing. These companies are now in the position to buy up large chunks of market share at rock bottom prices and make that money work for them. They must be like kids in a sweet shop at the moment - all those distressed competitors available at a fraction of their true value. The UK Database Marketing market is still widely regarded as one of the UK's most fragmented sectors. In our report we analysed the UK's leading 163 companies are rated each on their acquisition attractiveness this will tell you which companies are set to be buying and which are exposed to takeover.

Key Topics Covered: The report is divided into two colour-coded sections for your ease of use, Sector Analysis and Individual Company Analysis. Sector Analysis: Sales growth, market share and profitability are all analysed over a 10 year period giving you the fullest picture possible of the health of the market. Companies are ranked on these categories so you can see which companies are outshining the rest. Use the industry average tables to benchmark your own company's performance- how do you compare to the rest of the industry? Industry Analysis: Each company receives a full page of analysis, evaluating their financial performance over the last five years so you get a full picture of the long term prospects of each company. Each company page of analysis is also packed with the following information: Full business name and address, Names and ages of directors, contact details and website address, seven unique Plimsoll charts showing at a glance the performance of each company, averages for the industry are also shown indicating the bare minimum each company should be looking to achieve, and five years of the latest accounts available, New! Written summary on each company highlighting their key strengths and weaknesses.

Companies Mentioned: - (THE) INTERMAIL PLC - ARNOLD JONES ASSOCIATES PROPERTY LTD - ARTIPIAR HOLDINGS LTD - AXIS SALES & MARKETING LTD - BRANDRAPPORT LTD - BROADLEY HEIGHWAY ASSOCIATES LTD - CAMARGUE (CHELTENHAM) LTD - CAMPAIGN MARKETING SERVICES LTD - DRYDEN BROWN LTD - ECLIPSE MARKETING LTD - HA-LO MARKETING LTD - I A S MARKETING AND COMMUNICATION PLC - KETCHUM LTD - LEA EVENTS AND MARKETING LTD - MAESTRO COMMUNICATIONS LTD - MCCANN-ERICKSON CENTRAL LTD - PIPISTRELLE GROUP LTD - QUENTIN BELL ORGANISATION LTD - R M PARTNERSHIP LTD - RDA COMMUNICATIONS LTD - REIDMARK LTD - STRATEGIC BUSINESS SOLUTIONS LTD - TEN ALPS RMA LTD - UK DATA I T GROUP PLC - WINWOOD MARKETING LTD - WISE MARKETING LTD - YELLOW DOOR CREATIVE MARKETING LTD - YES CONSULTANCY LTD (THE) - YOUNG & RUBICAM DEVELOPMENT (HOLDINGS) LTD - ZOO GROUP LTD For more information visit http://www.researchandmarkets.com/research/eca189/2009_plimsoll_anal CONTACT: Laura Wood, Senior Manager, Research and Markets Fax: +1 646 607 1907 (from USA) Fax: +353 1 481 1716 (rest of the world) e-mail: press@researchandmarkets.com ((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to info@m2.com.

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