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TMCNet: Reportlinker Adds Mobile Coupons & NFC Smart Posters: Strategies, Applications & Forecasts 2009-2014

[November 20, 2009]

Reportlinker Adds Mobile Coupons & NFC Smart Posters: Strategies, Applications & Forecasts 2009-2014

NEW YORK, Nov 20, 2009 /PRNewswire via COMTEX/ -- Reportlinker.com announces that a new market research report is available in its catalogue.

Mobile Coupons & NFC Smart Posters: Strategies, Applications & Forecasts 2009-2014 http://www.reportlinker.com/p0165030/Mobile-Coupons--NFC-Smart-Posters-Strategies-Applications--Forecasts-2009-2014.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=prnewswire Expanded forecasting suites for Mobile coupons, NFC smart posters, NFC coupons -- Mobile coupon and smart poster campaign strategies -- ARPU analysis for NFC Smart posters The mobile coupon and NFC coupon forecasts include retail redemption value, redemption rates, mobile coupon user forecasts and total mobile coupons and NFC coupons redeemed. For NFC smart posters, the number of smart poster users are forecast as well as the number of product information downloads and product sales from smart posters.

The report looks in depth at the key developments within the mobile coupons market over the past 12 months and a number of key interviews with leading mobile coupon vendors, coupon scheme operators and mobile marketing agencies are presented.

Key questions answered by this report: -- How many mobile subscribers will use their mobiles to redeem coupons over the next five years? -- Which will be the leading regions in the market in 2014? -- What will be the size of overall mobile coupon redemption values? -- How large will be the NFC coupons and smart posters ARPU opportunity? -- What are the trends, drivers and constraints affecting the development of the market? -- What will be the regional trends in mobile coupon values over the next five years? -- How are mobile coupons currently being used by brands and merchants around the world? Companies Mentioned - ActiveMedia Technology - Augme Mobile - BART - bCODE - BlueAd - Cellfire - Citi - DocMorris - Eagle Eye Solutions - Hornbach - i-movo - Inmar - Innovision - JC Penney - LG - Lucozade - Mobiqa - MobiQpons - NeoMedia - Nokia - NTT DoCoMo - Orange - Pierhouse - RMV (Rhein-Main-Verkehrsverbund) - Seibu Lions - SK Telecom - Softbank - Sony - Spar - Starbucks - Sunglass Hut - Twinlink - Venyon - Verizon - ViVOtech - Vodafone - Yadahome - Yowza!! Glossary Executive Summary ES1 Introduction ES2 Mobile Retail Marketing Opportunity ES3 NFC Retail ARPU Compared to Payments ARPU Figure ES.1: NFC Mobile Marketing Coupons & Smart Posters Global ARPU ($) 2009 - 2014 Table ES.1: NFC Mobile Marketing Coupons & Smart Posters Global ARPU ($) 2009-2014 ES4 Mobile Coupon Technology ES5 Drivers & Constraints Figure ES.2: Mobile Coupons: Summary of Market Drivers & Constraints ES6 Market Developments ES7 Mobile Coupons Market Projections ES7.1 Mobile Coupon Users Figure ES.3: Average Mobile Phone Users (m) Who Redeem Mobile Coupons Split by 8 Key Regions 2009 - 2014 ES7.2 Mobile Coupon Traffic Figure ES.4: Total Number of Mobile Coupons Redeemed (m) Split by 8 Key Regions 2009 - 2014 Table ES.2: Total Number of Mobile Coupons Redeemed (m) Split by 8 Key Regions 2009 - 2014 ES7.3 Mobile Coupon Retail Redemption Values Figure ES.5: Total Mobile Coupons Retail Redemption Value ($m) Split by 8 Key Regions 2009 - 2014 Table ES.3: Total Mobile Coupons Retail Redemption Value ($m) Split by 8 Key Regions 2009 - 2014 ES8 NFC Mobile Coupons Market Projections ES8.1 NFC Mobile Coupon Users Figure ES.6: Average NFC Mobile Phone Users Who Download Mobile Coupons (m) Split by 8 Key Regions 2009 - 2014 ES8.2 NFC Mobile Coupon Fee Value Figure ES.7: NFC Mobile Coupons Total Fee Value ($m) Split by 8 Key Regions 2009 - 2014 Table ES.4: NFC Mobile Coupons Redemption Fee Value ($m) p.a. Split by 8 Key Regions 2009 - 2014 ES9 Smart Posters Market Projections ES9.1 Smart Poster Users Figure ES.8: Average NFC Mobile Phone Users Who Download Product Information from Smart Posters (m) Split by 8 Key Regions 2009 - 2014 ES10 Smart Poster Fee Value Figure ES.9: NFC Smart Poster Total Fee Value ($m) Split by 8 Key Regions 2009 - 2014 Table ES.5: NFC Smart Poster Total Fee Value ($m) Split by 8 Key Regions 2009 - 2014 ES11 Recommendations 1. Technology and Segmentation 1.1 Introduction 1.2 Definition 1.3 Technology 1.3.1. Barcode Figure 1.1: One-Dimensional Barcode Figure 1.2: Two-Dimensional Barcode (PDF417) Figure 1.3: Two-Dimensional Barcode Figure 1.4: Two-Dimensional Barcode (MaxiCode) (DataMatrix) Figure 1.5: Two-Dimensional Barcode (QR Code) 1.3.2 SMS Figure 1.6: bCODE SMS Coupon 1.3.3 Mobile Web and Downloadable Smart Phone Apps Figure 1.7: mobiQpons Downloadable Coupon App Figure 1.8: Yadahome Social Network Site 1.3.4 Bluetooth 1.3.5 Contactless RFID - NFC i. Technology Figure 1.9: Typical NFC Implementation ii. Uses Figure 1.10: Oyster Card Using MIFARE Technology Figure 1.11: Uses of NFC iii. Security 1.3.6 Contactless RFID - FeliCa i. Standards & Specification Figure 1.12: Sony FeliCa IC Card and Reader/Writer ii. Security Figure 1.13: Sony FeliCa Security Features Figure 1.14: FeliCa Networks Platform Management Figure 1.15: Uses of FeliCa 2. Market Trends, Drivers and Constraints 2.1 Introduction 2.2 Mobile Commerce Market Synopsis Figure 2.1: Mobile Commerce Market Segmentation Figure 2.2: Telstra 1H 2009 Mobile Revenues Split by Voice and Data 2.3 Mobile Coupons Drivers & Constraints Figure 2.3: Mobile Coupons: Market Drivers & Constraints 2.3.1 Drivers i. User Demand Figure 2.4: UK Mobile Media Usage - Orange Survey Result ii. Smartphone Growth iii. Cost Savings iv. Increase in ARPU v. One to One Marketing vi. Enhanced Security vii. Reduced Churn for Mobile Operators viii. Environmental Benefits ix. Mobile Value Added Services (MVAS) x. Higher Redemption Rates xi. Convenience 2.3.2 Constraints i. Availability of Capable Handsets ii. MMS Issues iii. Mobile Barcode Reading Issues iv. Operators Excluded? vi. Ecosystem Incentivisation vii. Retailer Participation viii. Managing the Coupon on the Phone ix. Danger of Spam 3. Vendor Strategies 3.1 Introduction 3.2 Vendors 3.2.1 ActiveMedia Technology i Strategy Update ii VoucherNet Product Update Figure 3.1: VoucherNet Product Overview iii SMS vs. Barcodes iv Vertical Markets v Market Insight 3.2.2 Augme Mobile i Strategy Update Figure 3.2: Augme Mobile Consumer Response ii USA Market iii Future Market Prospects 3.2.3 bCODE Figure 3.3: bCode MediaPlane 220 3.2.4 BlueAd Figure 3.4: Bluead Unicast Screenshot 3.2.5 Cellfire Figure 3.5: Cellfire 3.0 Mobile Coupon Process Figure 3.6: Cellfire Category Filtering Figure 3.7: Selected Cellfire Advertisers 3.2.6 Eagle Eye Solutions i Strategic Developments ii Market Trends 3.2.7 i-movo i Company Update ii Products Figure 3.8: i-movo Secure Digital Voucher Figure 3.9: i-movo Controlled Digital Voucher iii Market Trends 3.2.8 Innovision i. Products and Markets Update Figure 3.10: Topaz Tags ii. Top Market Trends & Issues 3.2.9 Mobiqa Figure 3.11: Mobiqa mobi-coupon 3.2.10 NeoMedia i Company Update ii Products Figure 3.12: Neomedia EXIO Module Figure 3.13: Neomedia XELIA Scanner iii Recent Developments 3.2.11 Nokia i. Products and Markets Update Figure 3.14: Nokia 6216 Classic ii. Top Market Trends & Issues Figure 3.15: Evolution of Mobile Financial Services 3.2.12 Pierhouse 3.2.13 Twinlinx Figure 3.16: Twinlinx My-Max NFC Sticker 3.2.14 ViVOtech i. Products and Markets Update Figure 3.17: ViVOtech POS Product Range Figure 3.18: ViVOtech Strategic Development Areas ii. Top Market Trends & Issues 3.2.15 Yowza!! 4. Mobile Marketing: Coupon Campaign Strategies 4.1 Mobile Marketing Growth 4.2 Alcoholic Beverages: Coors Brewers (UK) 4.3 Pharmacy: DocMorris (Germany & Netherlands) 4.4 DIY: Hornbach (Austria) 4.5 Soft Drinks: Lucozade (UK) Figure 4.1: Lucozade Mobile Marketing Campaign Invitation 4.6 Coupon Service: NTT DoCoMo Toruca (Japan) Figure 4.2: NTT DoCoMo ToruCa in Use Figure 4.3: NTT DoCoMo ToruCa in Use 4.7 Cinema: Orange Wednesdays (UK) Figure 4.4: Orange Wednesdays 4.8 Clothing & Household Goods: JC Penney (USA) 4.9 Coupon Service: SK Telecom OK CouFun Service (Korea) 4.10 Supermarket: Spar (South Africa) 4.11 Coffee Shops: Starbucks (USA) 4.12 Leisure: Sunglass Hut (Australia) Figure 4.5: Sunglass Hut "Look Famous" Mobile Coupon Campaign 4.13 Location Based Service: Verizon Daily Scoop (USA) 5. Smart Poster Campaign Strategies 5.1 Smart Posters: Early Days 5.2 Mass Transit: BART (USA) 5.3 NFC Trial: Citi Tap and Pay (India) 5.4 Action Sports: LG Sports (USA) Figure 5.1: LG Action Sports Bluezone Campaign 5.5 Public Transport: RMV (Rhein-Main-Verkehrsverbund) (Germany) 5.6 Baseball: Seibu Lions (Japan) 5.7 Cinema: Softbank (Japan) 5.8 Railways: Suipo (Japan) Figure 5.2: Suipo Smart Poster 6. Mobile Coupons Market Forecast 6.1 Introduction 6.2 Methodology 6.2.1 Geographical Splits 6.2.2 Approach and Assumptions Figure 6.1: Mobile Coupons Market Forecast Methodology 6.3 Growth of the Cellular Market 6.3.1 Global Cellular Subscriber Market Figure 6.2: Mobile Subscriber Base (m) Split by 8 Key Regions 2009 - 2014 Table 6.1: Mobile Subscriber Base (m) Split by 8 Key Regions 2009 - 2014 6.4 Coupons Market Developments Figure 6.3: Orange Exposure 2 Survey - Popular Mobile Commerce Offerings 6.5 Mobile Coupon Users Table 6.2: Mobile Phone Users (%) Who Redeem Mobile Coupons Split by 8 Key Regions 2009 - 2014 Figure 6.4: Average Mobile Phone Users (m) Who Redeem Mobile Coupons Split by 8 Key Regions 2009 - 2014 Table 6.3: Average Mobile Phone Users (m) Who Redeem Mobile Coupons Split by 8 Key Regions 2009 - 2014 6.6 Mobile Coupon Traffic Figure 6.5: Average Number of Mobile Coupons Redeemed Per Mobile Coupon User Split by 8 Key Regions 2009 - 2014 Table 6.4: Average Number of Mobile Coupons Redeemed Per Mobile Coupon Split by 8 Key Regions 2009 - 2014 Figure 6.6: Total Number of Mobile Coupons Redeemed (m) Split by 8 Key Regions 2009 - 2014 Table 6.5: Total Number of Mobile Coupons Redeemed (m) Split by 8 Key Regions 2009 - 2014 Figure 6.7: USA Total Coupons Distributed 1999 - 2008 (billions) 6.7 Mobile Coupon Retail Redemption Value Table 6.6: Average Mobile Coupon Retail Value ($) Split by 8 Key Regions 2009 - 2014 Figure 6.8: Total Mobile Coupons Retail Redemption Value ($m) Split by 8 Key Regions 2009 - 2014 Table 6.7: Total Mobile Coupons Retail Redemption Value ($m) Split by 8 Key Regions 2009 - 2014 7. NFC Coupons Market Forecast 7.1 NFC as a Retail Device 7.2 NFC Mobile Coupon Users Figure 7.1: NFC Mobile Phone Users Who Download Mobile Coupons as a % of All NFC Users Split by 8 Key Regions 2009 - 2014 Table 7.1: NFC Mobile Phone Users Who Redeem Mobile Coupons as a % of All NFC Users Split by 8 Key Regions 2009 - 2014 Figure 7.2: Average NFC Mobile Phone Users Who Download Mobile Coupons (m) Split by 8 Key Regions 2009 - 2014 Table 7.2: Average NFC Mobile Phone Users Who Download Mobile Coupons (m) Split by 8 Key Regions 2009 - 2014 7.3 NFC Mobile Coupons Download Traffic Figure 7.3: Total Number of NFC Mobile Coupons Downloaded (m) Split by 8 Key Regions 2009 - 2014 Table 7.3: Total Number of NFC Mobile Coupons Downloaded (m) Split by 8 Key Regions 2009 - 2014 7.4 NFC Mobile Coupons Downloads Fee Value Figure 7.4: NFC Mobile Coupons Download Fee Value ($m) Split by 8 Key Regions 2009 - 2014 Table 7.4: NFC Mobile Coupons Download Fee Value ($m) Split by 8 Key Regions 2009 - 2014 7.5 NFC Mobile Coupons Redemption Fee Value Figure 7.5: NFC Mobile Coupons Redemption Rate (%) Split by 8 Key Regions 2009 - 2014 Table 7.5: NFC Mobile Coupons Redemption Rate (%) Split by 8 Key Regions 2009 - 2014 Figure 7.6: NFC Mobile Coupons Redemption Fee Value ($m) p.a. Split by 8 Key Regions 2009 - 2014 Table 7.6: NFC Mobile Coupons Redemption Fee Value ($m) p.a. Split by 8 Key Regions 2009 - 2014 7.6 NFC Mobile Coupons Total Fee Value Figure 7.7: NFC Mobile Coupons Total Fee Value ($m) p.a. Split by 8 Key Regions 2009 - 2014 Table 7.7: NFC Mobile Coupons Total Fee Value ($m) p.a. Split by 8 Key Regions 2009 - 2014 7.7 NFC Mobile Coupon ARPU Opportunity Figure 7.8: NFC Mobile Coupons ARPU ($) Split by 8 Key Regions 2009 - 2014 Table 7.8: NFC Mobile Coupons ARPU ($) Split by 8 Key Regions 2009 - 2014 8. Smart Posters Market Forecast 8.1 Smart Poster Potential as a Retail Device 8.2 NFC Smart Poster Users Figure 8.1: NFC Mobile Phone Users Who Download Product Information from Smart Posters as a % of All NFC Users Split by 8 Key Regions 2009 - 2014 Table 8.1: NFC Mobile Phone Users Who Download Product Information from Smart Posters as a % of All NFC Users Split by 8 Key Regions 2009 - 2014 Figure 8.2: Average NFC Mobile Phone Users Who Download Product Information from Smart Posters (m) Split by 8 Key Regions 2009 - 2014 Table 8.2: Average NFC Mobile Phone Users Who Download Product Information from Smart Posters (m) Split by 8 Key Regions 2009 - 2014 8.3 NFC Smart Poster Product Information Download Traffic Figure 8.3: Total Number of NFC Smart Poster Product Information Downloads (m) Split by 8 Key Regions 2009 - 2014 Table 8.3: Total Number of NFC Smart Poster Product Information Downloads (m) Split by 8 Key Regions 2009 - 2014 8.4 NFC Smart Poster Product Information Download Fee Value Figure 8.4: NFC Smart Poster Product Information Download Fee Value ($m) Split by 8 Key Regions 2009 - 2014 Table 8.4: NFC Smart Poster Product Information Download Fee Value ($m) Split by 8 Key Regions 2009 - 2014 8.5 NFC Smart Poster Product Sale Fee Value Figure 8.5: NFC Smart Poster Product Sale Fee Value ($m) Split by 8 Key Regions 2009 - 2014 Table 8.5: NFC Smart Poster Product Sale Fee Value ($m) Split by 8 Key Regions 2009 - 2014 8.6 NFC Smart Poster Total Fee Value Figure 8.6: NFC Smart Poster Total Fee Value ($m) Split by 8 Key Regions 2009 - 2014 Table 8.6: NFC Smart Poster Total Fee Value ($m) Split by 8 Key Regions 2009 - 2014 8.7 NFC Smart Poster ARPU Opportunity Figure 8.7: NFC Smart Poster ARPU ($) Split by 8 Key Regions 2009 - 2014 Table 8.7: NFC Smart Poster ARPU ($) Split by 8 Key Regions 2009 - 2014 9. NFC Mobile Marketing Opportunity 9.1 NFC Coupons and Smart Posters Fee Value Forecast Figure 9.1: NFC Coupons and Smart Posters Total Fee Value ($m) Split by 8 Key Regions 2009 - 2014 Table 9.1: NFC Coupons and Smart Posters Total Fee Value ($m) Split by 8 Key Regions 2009 - 2014 9.2 NFC Coupons and Smart Posters ARPU Forecast Figure 9.2: NFC Mobile Marketing Coupons & Smart Posters Global ARPU ($) 2009 - 2014 Table 9.2: NFC Mobile Marketing Coupons & Smart Posters Global ARPU ($) 2009 - 2014 List of Forecasts: All forecasts are for 2009-2014.

Regional forecasts cover 8 regions: North America, South America, Western Europe, Eastern Europe, Far East & China, Indian Sub Continent, Rest of Asia Pacific, Africa & Middle East.

Mobile Coupons Usage/Redemption - Mobile Subscriber Base (m) Split by 8 Key Regions - Mobile Phone Users (%) Who Redeem Mobile Coupons Split by 8 Key Regions - Average Mobile Phone Users (m) Who Redeem Mobile Coupons Split by 8 Key Regions - Average Number of Mobile Coupons Redeemed Per Mobile Coupon User Split by 8 Key Regions - Total Number of Mobile Coupons Redeemed (m) Split by 8 Key Regions Value of Mobile Coupons Market - Average Mobile Coupon Retail Value ($) Split by 8 Key Regions - Total Mobile Coupons Retail Redemption Value ($m) Split by 8 Key Regions NFC Coupons Usage/Downloads - NFC Mobile Phone Users Who Download Mobile Coupons as a % of All NFC Users Split by 8 Key Regions - Average NFC Mobile Phone Users Who Download Mobile Coupons (m) Split by 8 Key Regions - Total Number of NFC Mobile Coupons Downloaded (m) Split by 8 Key Regions Value of NFC Mobile Coupons - NFC Mobile Coupons Download Fee Value ($m) Split by 8 Key Regions - NFC Mobile Coupons Redemption Rate (%) Split by 8 Key Regions - NFC Mobile Coupons Redemption Fee Value ($m) p.a. Split by 8 Key Regions - NFC Mobile Coupons Total Fee Value ($m) p.a. Split by 8 Key Regions - NFC Mobile Coupons ARPU ($) Split by 8 Key Regions Smart Posters Usage/Downloads - NFC Mobile Phone Users Who Download Product Information from Smart Posters as a % of All NFC Users - Split by 8 Key Regions - Average NFC Mobile Phone Users Who Download Product Information from Smart Posters (m) Split by 8 Key - Regions - Total Number of NFC Smart Poster Product Information Downloads (m) Split by 8 Key Regions Value of Smart Poster Downloads - NFC Smart Poster Product Information Download Fee Value ($m) Split by 8 Key Regions - NFC Smart Poster Product Sale Fee Value ($m) Split by 8 Key Regions - NFC Smart Poster Total Fee Value ($m) Split by 8 Key Regions - NFC Smart Poster ARPU ($) Split by 8 Key Regions NFC Mobile Marketing Opportunity - NFC Coupons and Smart Posters Total Fee Value ($m) Split by 8 Key Regions - NFC Mobile Marketing Coupons & Smart Posters Global ARPU ($) To order this report: Mobile Coupons & NFC Smart Posters: Strategies, Applications & Forecasts 2009-2014 http://www.reportlinker.com/p0165030/Mobile-Coupons--NFC-Smart-Posters-Strategies-Applications--Forecasts-2009-2014.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=prnewswire More market research reports here! Contact Nicolas Bombourg Reportlinker Email: nbo@reportlinker.com US: (805)652-2626 Intl: +1 805-652-2626 SOURCE Reportlinker http://www.reportlinker.com

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