Voice of the Customer

TMCnet - The World's Largest Communications and Technology Community
New Coverage :  Asterisk  |  Call Center Outsourcing  |  Call Recording  |  SIP Trunking  |  Hosted Exchange  |  PBX
Webinars
Channels by Topic
Share
 
| More
RSS-XML alerts
Print this page
E-mail this page to a friend
Voice of the Customer Featured Article Archive

TMCNet: Context MG Moves Corporate Office to Grand Rapids

[January 06, 2009]

Context MG Moves Corporate Office to Grand Rapids

GRAND RAPIDS, Mich., Jan 06, 2009 /PRNewswire via COMTEX/ --
Context MG, Inc. (Context),
formerly Fiaba Creative, has announced that it is moving its corporate
headquarters from Saugatuck, MI to Grand Rapids on January 15, 2009. The move
brings with it several new professional marketing positions and a new look at
measurable marketing solutions for Context's growing list of local, national,
and international clientele.
Brian Steketee and David Greiner established Context in December 2007 and
combined their more than 20 years of industry experience working in Chicago
and Washington, DC to introduce a 360-degree marketing communications model
utilizing customer relationship management systems driven by traditional and
non-traditional creative planning and promotions solutions to drive awareness,
generate leads, and qualify and manage sales activities for their clients.
Steketee, formerly on the executive team heading up innovation for
Chicago-based Relay Worldwide -- a Leo Burnett, Publicis Groupe Affiliate, and
Greiner, founder of Fiaba Creative, have extensive backgrounds in marketing
and promotions development and execution, working with global clients
including Discovery Communications, SAF Holland, US Army, Astra Zeneca, AT&T,
Anheuser Busch, Toyota, Kashi, Beam Global Spirits and Wine, and Coca Cola.
"David and I are very excited to bring Context to Grand Rapids," said
Steketee. "My family has a strong tradition in the Grand Rapids business
community dating back to our retail days with Steketee's Department Stores,
and we plan to build on that legacy by bringing our unique business and
marketing solutions to help build the growing Grand Rapids community."
Context is working closely with Fulton Innovation, LLC (Fulton), an Amway
Inc. company. Fulton is the developer and exclusive licensor of eCoupled(TM)

intelligent wireless power technology (http://www.ecoupled.com), which debuted
in 2007 at the Consumer Electronics Show (CES) in Las Vegas and is leading the
charge in the evolution of power delivery worldwide.
"Fulton Innovation has been working with the team at Context MG for
several years now," said Dave Baarman, Director of Advanced Technologies for
Fulton Innovation. "We're very excited about their coming to Grand Rapids.
Their unique approach to strategic planning, marketing, and promotions has
been a big part of our global success."
About Context MG
Context MG is a full-service strategic marketing and promotions company.
Context exists to revolutionize the way businesses go to market and
communicate in the media-saturated global arena and is committed to creating
business opportunities, well thought out partnerships, and communication and
business solutions that increase awareness, market share, and profitability
for its growing list of clients, partners, and employees, as well as the
communities they serve.
For more information, please visit http://contextmg.com.
SOURCE Context MG, Inc.
http://contextmg.com

[ Back To Voice of the Customer Community's Homepage ]
› Return to Voice of the Customer Home

FOLLOW US

FREE Voice of the Customer eNewsletter

Subscribe Now

Featured White Papers

  • Seven Best Practices for Speech Analytics: Speech analytics is valuable for identifying issues in the contact center. However, limiting its use to the contact center only considers a portion of all customer interactions and subsequently only reveals a small part of the voice of the customer. This paper discusses how organizations can optimize their Speech Analytics implementation strategy to realize the promise of this exciting technology.
  • Understanding the Voice of the Customer: Today's contact centers involve a sea of information that must be captured, processed, and distributed on a daily basis. Effective use of this information enables companies to remain competitive in an increasingly aggressive and customer centric marketplace. An overwhelming percentage of the information that circulates in a contact center's audio recordings, documents, web pages, and emails is unstructured in that it resides outside of a normal structured database and cannot be managed efficiently. These unstructured items contain valuable information, yet this information historically has been difficult to organize, categorize, and access.
View All ›

Case Studies

  • Aflac: Aflac, the leading provider of guaranteed-renewable insurance turned to Autonomy to help them automate the process of monitoring their contact center agent for quality and compliance. The company now has a system that can offer continued improvement in agent quality and productivity while enhancing the customer experience. ...
  • Avaya: Avaya, a global leader in business communications, inherited 880 websites as well as numerous intranets and extranets when it was spun off from Lucent Technologies. The sheer volume and diversity of the sites and the over 500 content creators resulted in inefficient content distribution rife with divergent branding, messaging, and product information. ...
View All ›

Video Showcase

    Interview with Autonomy: Rich Tehrani interviews Simon Hayhurst, SVP of Autonomy

Featured Events

  • Multichannel Analytics with Autonomy Explore: In today's world of constant connectivity there are a variety of direct and indirect channels of communication between an enterprise (or a brand) and its customers. 80% of these valuable interactions are generated in a human-friendly, unstructured format across multiple touchpoints and channels. With this ever growing mountain of information how do you extract the emerging trends and topics of interest to the enterprise? ...
  • SES Chicago 2011: Marketers and SEO professionals attend SES Chicago each year to network and learn about topics such as PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability and more. The conference offers 70+ sessions, intensive training workshops, and an expo floor packed with companies that can help you grow your business. While you're at it, network with peers and leading industry vendors. Programmed by the SES advisory board, you can be assured - SES content really is king! ...
View All ›
 
Share
 
| More
RSS-XML alerts
Print this page
E-mail this page to a friend