Voice of the Customer

TMCnet - The World's Largest Communications and Technology Community
 
| More
Voice of the Customer Featured Article Archive

TMCNet:  Layoffs leave Silicon Forest less populated

[November 21, 2008]

Layoffs leave Silicon Forest less populated

(Oregonian (Portland, OR) Via Acquire Media NewsEdge) Nov. 21--In drips, drabs -- and the occasional torrent -- Oregon's technology jobs are steadily leaking away.

Layoff announcements that began as a trickle last summer are now a steady flow, with everyone from big chip manufacturers to tiny startups paring back in anticipation of a frigid economy through the winter.

Last month, Oregon high-tech employment was down 2,000 jobs from October 2007 -- the fastest rate of decline in four years, according to data out this week. And the picture is likely to get worse because the pace of layoffs is picking up.

"I don't think that there's a company out there right now that is not taking a hard, hard look at their financial plan for 2009," said Scott Olson, marketing vice president for a downtown Portland startup called Iovation, which laid off a dozen employees last week.

"We had to make some extremely difficult choices," Olson said.

Iovation, whose technology helps Web sites guard against fraudulent sales, retained nearly 70 employees. Because its fraud prevention tools save customers money, Olson said, Iovation has high hopes that clients will continue using its services through the downturn.

But other small companies are in more dire condition. Beaverton chip startup Ambric Inc. shut down Tuesday after it failed to come up with additional investment to keep the business afloat. Nearly all of Ambric's 60 employees are out of work while the company seeks a buyer for its technology.

Big companies are cutting jobs, too -- most significantly Hynix Semiconductor, which laid off 1,400 people last summer when it closed its Eugene chip factory. Earlier this month, Tektronix Inc. laid off 150 of roughly 2,000 employees near Beaverton as it girded for a slower 2009.

Oregon's biggest high-tech employer is Intel, which has about 15,100 employees in Hillsboro and surrounding communities. Although Intel dramatically lowered its fourth-quarter forecast last week, projecting a 16 percent drop in sales, the company said it hopes to survive the downturn without job cuts.

The chip industry is the biggest piece of Oregon's tech economy, and it's in for some particularly tough times, according to a forecast issued this week by technology analysts at high-tech research firm iSuppli. As consumers lose confidence, they're losing their appetite for buying computers and other new gadgets.

"When you see the consumers pulling back their spending, that has a very direct impact on semiconductor sales," said Dale Ford, vice president of market intelligence at iSuppli.

For the chip industry to recover, Ford said, the economy will have to rebound and semiconductor supply will have to reach equilibrium with demand. Don't look for that to happen overnight, he said.

"Our initial sense is this will last through 2009," Ford said. "2010 is probably when you'll start to see a healthy environment re-emerge."

In Oregon, state economic forecasters project job losses for the next two years in the computers and electronic products sector.

Some companies are trying to hold on to their employees, shutting down operations over the holidays and putting workers on leave. That's what Portland silicon wafer manufacturer Siltronic plans to do around Thanksgiving. Hewlett-Packard will do the same at Christmastime, extending its annual one-week shutdown for a second week in Corvallis and Vancouver.

At both companies, employees can collect pay during the shutdown by using vacation time.

There are at least a few hopeful signs in the Silicon Forest. One is TriQuint Semiconductor Inc. The communications chip company plans a maintenance shutdown at its Hillsboro factory for two weeks beginning in late December, but TriQuint reports that demand for its chips remains strong.

Analysts say TriQuint's chips are in Apple's newest iPhone and in other new smart phones, which appear to be among the most recession-defying products in high-tech this fall.

TriQuint says its prospects are "robust," and forecasts fourth-quarter sales up at least 25 percent over last year.

Although many Oregon startups are cutting jobs, small companies are holding up comparatively well overall. Through October, software employment in the state remained at an all-time high.

"What we're seeing, it doesn't feel as drastic or as desperate as it did the first time around, in 2001, with the dot-com cuts," said Rick Turoczy, an Oregon business consultant who runs the popular Silicon Florist blog.

This time out, Turoczy said, startups are cutting jobs in advance of business trouble in hopes that proactive steps will stave off catastrophe. And he said many Portland startups are small by design, and collaborative by nature. That makes them less vulnerable to the economic slowdown than entrepreneurs elsewhere who need frequent infusions of outside capital to keep their business ambitions afloat.

"There's still a lot of frenetic activity," Turoczy said, "and a lot of people getting stuff done."

Mike Rogoway: 503-294-7699; mikerogoway@news.oregonian.com

To see more of The Oregonian, or to subscribe the newspaper, go to http://www.oregonian.com.

Copyright (c) 2008, The Oregonian, Portland, Ore.
Distributed by McClatchy-Tribune Information Services.
For reprints, email tmsreprints@permissionsgroup.com, call 800-374-7985 or 847-635-6550, send a fax to 847-635-6968, or write to The Permissions Group Inc., 1247 Milwaukee Ave., Suite 303, Glenview, IL 60025, USA.

[ Back To Voice of the Customer Community's Homepage ]


FOLLOW US

FREE Voice of the Customer eNewsletter

Subscribe Now

Featured White Papers

  • Seven Best Practices for Speech Analytics: Speech analytics is valuable for identifying issues in the contact center. However, limiting its use to the contact center only considers a portion of all customer interactions and subsequently only reveals a small part of the voice of the customer. This paper discusses how organizations can optimize their Speech Analytics implementation strategy to realize the promise of this exciting technology.
  • Understanding the Voice of the Customer: Today's contact centers involve a sea of information that must be captured, processed, and distributed on a daily basis. Effective use of this information enables companies to remain competitive in an increasingly aggressive and customer centric marketplace. An overwhelming percentage of the information that circulates in a contact center's audio recordings, documents, web pages, and emails is unstructured in that it resides outside of a normal structured database and cannot be managed efficiently. These unstructured items contain valuable information, yet this information historically has been difficult to organize, categorize, and access.

Case Studies

  • Aflac: Aflac, the leading provider of guaranteed-renewable insurance turned to Autonomy to help them automate the process of monitoring their contact center agent for quality and compliance. The company now has a system that can offer continued improvement in agent quality and productivity while enhancing the customer experience. ...
  • Avaya: Avaya, a global leader in business communications, inherited 880 websites as well as numerous intranets and extranets when it was spun off from Lucent Technologies. The sheer volume and diversity of the sites and the over 500 content creators resulted in inefficient content distribution rife with divergent branding, messaging, and product information. ...

Video Showcase

    Interview with Autonomy: Rich Tehrani interviews Simon Hayhurst, SVP of Autonomy

Featured Events

  • Multichannel Analytics with Autonomy Explore: In today's world of constant connectivity there are a variety of direct and indirect channels of communication between an enterprise (or a brand) and its customers. 80% of these valuable interactions are generated in a human-friendly, unstructured format across multiple touchpoints and channels. With this ever growing mountain of information how do you extract the emerging trends and topics of interest to the enterprise? ...
  • SES Chicago 2011: Marketers and SEO professionals attend SES Chicago each year to network and learn about topics such as PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability and more. The conference offers 70+ sessions, intensive training workshops, and an expo floor packed with companies that can help you grow your business. While you're at it, network with peers and leading industry vendors. Programmed by the SES advisory board, you can be assured - SES content really is king! ...
 
 
| More