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TMCNet: Acxiom(R) powers data quality via the Web for businesses of all sizes

[October 13, 2008]

Acxiom(R) powers data quality via the Web for businesses of all sizes

LITTLE ROCK, Ark. --(Business Wire)-- Acxiom(R) Corporation (NASDAQ: ACXM), a global interactive marketing services company, today released an innovative data quality platform capable of saving companies tens of thousands of dollars over traditional data quality software solutions. In addition to enormous TCO savings, clients of Acxiom's data quality service have also experienced returns ranging from 34 - 432 percent or more on customer contact and marketing initiatives.

Acxiom PanOptic-X(TM) OnDemand is the industry's first comprehensive data quality platform delivered via software as a service (SaaS). The on-demand platform is capable of integrating across an enterprise and is designed to provide the most accurate, complete and up-to-date customer information available.

Acxiom's enterprise-class solution features:

-- Embedded Web service interfaces for enterprise application integration

-- Scalability to meet the largest volume requirements via Acxiom's "cloud" infrastructure

-- Easy-to-use, cost-effective online interface to clean, correct and enhance customer and prospect data to meet the needs of disparate business users

Such versatility positions PanOptic-X OnDemand to change the landscape of today's data quality market.

"We're in the middle of a data quality market shake-up," said Jill Dyche, partner at Baseline Consulting (www.baseline-consulting.com) and co-author of "Customer Data Integration: Reaching a Single Version of the Truth (Wiley)." "Executives are finally realizing just how dramatic the impact of bad data has been on their businesses, and they're driving the conversation. It's hard to believe that the majority of companies still don't automate their data quality. But solutions like Acxiom's PanOptic-X (OnDemand) make the 'data quality as a service' vision a reality -- and easier than ever to deploy."

With no software or hardware to install or maintain, the flexible PanOptic-X OnDemand platform provides significantly lower total cost of ownership compared to traditional data quality solutions. The high-volume batch processing of PanOptic-X, with its integrated multi-service orchestration engine, eliminates the need for costly and time-consuming ETL tools. Delivery via SaaS also means Acxiom's solution is quick to produce results - results that can produce a significant ROI and improve the overall data quality within a business.

The Data Warehousing Institute reported in 2002 that high quality data is "critical to the success of businesses worldwide" and estimated that data quality problems cost U.S. businesses more than $600 billion a year. The past six years have seen expansive growth in data management options (CDI, MDM, CRM, EDW, etc.). Recent years have also seen corresponding growth in data quality problems, meaning the TDWI estimate could be the tip of the iceberg.

"There's more manual effort expended on data cleansing and integration, yet corporate data is still dirtier than ever," said Dyche. "Data continues to decay as it moves across the information supply chain. Companies need an easier way."

"PanOptic-X (OnDemand) allows IT organizations to acquire data standardization, matching, cleansing, and enrichment capabilities immediately and incrementally, without the additional headcount or infrastructure costs that have historically impeded data quality adoption," said Dyche. "Acxiom is smashing the historical barriers to entry."

PanOptic-X OnDemand may be a perfect fit for big businesses that manage customer data at many levels, but it also gives companies of all sizes access to a simple, scalable and customer-focused data quality solution.

"Clients can scale the solution to fit their needs," said Jim Plas, vice president of Acxiom's CDI Product Group. "PanOptic-X OnDemand can be integrated on a broad scale with existing data management systems, such as CRM or MDM, or it can be implemented on a project-by-project and departmental basis. It also offers high-performance batch processing capabilities and web service interfaces for application and service, making it user friendly at many levels."

For years, Acxiom has created and managed marketing solutions for some of the world's leading companies, optimizing customer acquisition, retention and wallet-share and enabling informed, confident decisions. PanOptic-X OnDemand provides access to Acxiom's industry-leading knowledge-based matching engine, AbiliTec(TM), as well as integration with Acxiom's premiere data assets, InfoBase-X(TM) and PersonicX(TM).

"The contact-data cleansing standardization and enrichment that PanOptic-X brings to the table is based on the most comprehensive knowledgebase and data-quality tools available," said Plas. "Our OnDemand platform is the result of more than five years of research and development and is backed by Acxiom's decades of experience creating data quality solutions for Fortune 100 companies. The variety of services and the extensiveness of PanOptic-X (OnDemand) make it the most comprehensive data quality solution in the market today," he added.

PanOptic-X OnDemand offers standardization, cleansing, completion and correction, grouping, householding, linking and enhancement. These services are delivered in affordable, volumetric packages offered in pre-pay, monthly or ad hoc payment options. Package sizes range from as few as 12,000 records to hundreds of millions of records with prices starting as low as $199. Premium packages are also available that incorporate access to Acxiom's premier knowledgebase and data assets.

About Acxiom Corporation

The global leader in interactive marketing services, Acxiom connects clients with their customers through deep consumer insight, powering effective and profitable marketing initiatives and business decisions. Our consultative approach spans multiple industries and incorporates decades of experience in consumer data and analytics, information technology, data integration and consulting solutions for effective marketing across digital, Internet, email, mobile and direct mail channels. Founded in 1969, Acxiom is headquartered in Little Rock, Ark., and serves clients around the world from locations in the United States, Europe and Asia-Pacific. For more information about Acxiom, visit www.acxiom.com.

Acxiom is a registered trademark of Acxiom Corporation

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