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TMCNet: The Infinity I-China Fund Invests $20 Million in Oberon Media

[October 06, 2008]

The Infinity I-China Fund Invests $20 Million in Oberon Media

HONG KONG & NEW YORK --(Business Wire)-- The Infinity I-China Fund announced today that it has invested $20 Million in Oberon Media, the world's leading multi-platform casual games company. The investment is part of a larger global strategy for Oberon Media and Infinity, which includes expanding the casual game publishing and distribution business and establishing new partnerships in China. The deal also further solidifies the fund's focus on investments in companies that are industry leaders as well as focused on China.

"We have identified the gaming field as a strategic cluster for investments. China, which has a strong and rapidly growing local gaming market with more than $2B in annual sales and 50 million users, is building a reputation as an emerging site for game development studios. The Oberon Media investment, our flagship deal within the gaming cluster, is meant to serve as our cornerstone and a model for future Infinity I-China investments," said Amir Gal-Or, managing partner of the Infinity I-China Fund.

Oberon Media has two main business activities: gaming platforms which offer management, aggregation, billing and advertising tools; and casual game publishing which covers production, development and distribution of casual games across all platforms - online, mobile, iTV - and at retail.

"Expanding our business into China is an important part of Oberon Media's global strategy," said Tal Kerret, Chairman of Oberon Media. "We are very excited to have Infinity I-China as a strategic partner, as they have many substantial relationships in China. This new partnership will serve as an asset for extending our pursuits there and establishing an Oberon Media presence on the ground."

Mr. Fei Jianjang, managing director of the I-China Fund, said, "Oberon has great potential to do well in the Chinese market. Towards this goal, we are working on several levels. We are confident that the results will exceed expectation."

Mr. Mark Chess, senior director of Infinity and the leader of the I-China gaming cluster, added, "At present, we are in dialogue with several potential portfolio companies where an investment may be synergistic with our gaming cluster strategy."

About the Infinity I-China Fund

The Infinity I-China Fund is the leading fund of Infinity Equity founded by Clal Industries and Investments Ltd. from the IDB group and SVG Group from Suzhou, China. Infinity Equity is currently managing more than US$600 million through three funds with a portfolio of 45 companies and 20 successful exits. The Infinity I-China Fund, Infinity's second fund in China, is the first and largest fund that focuses on Israeli-Chinese related opportunities and serves as a bridge for Israeli-Chinese business initiatives and for other non-Chinese companies doing business in China. The fund has attracted high profile investors around the world, including IDB in Israel and the China Development Bank in China. The Infinity I-China Fund has a highly experienced international team at offices in Tel-Aviv, Hong Kong, Shanghai, Suzhou and New York. Fifteen of the fund's professionals are based in China. The Fund is managed by Amir Gal-Or and Avishai Silvershatz and Fei Jianjang. Avi Fischer is the duty chairman of IDB and the co-chairman of the Infinity I-China Fund along with Lin Xiahong, the CEO of SVG group. For more information: www.infinity-equity.com or please contact Marjie Hadad, media liaison at marjie@netvision.net.il or call +972-54-536-5220.

About Oberon Media

Oberon Media, the world's leading multi-platform casual games company, is the first company to deliver global, integrated casual games solutions across four platforms - online, mobile and interactive television - and at retail. The Oberon Media Gaming Platform has become the industry standard adopted by the world's leading digital and media companies, such as Microsoft, Comcast, Verizon, Electronic Arts, MySpace, France Telecom and NHN. The Oberon Media Gaming Platform consists of a full gaming experience with a suite of casual game content, services and features tailored to each partners' specific needs. Oberon Media's game publishing division, I-play, works with the industry's best and award-winning game developers to produce the top selling casual games, which are played across online, mobile, console and iTV platforms in more than a dozen languages. Founded in 2003, Oberon Media is headquartered in New York with offices in North America, Europe and Asia, and is backed by Goldman Sachs, Morgan Stanley and Oak Investment Partners.

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