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TMCNet: Race Against the Clock With EA Mobile's Tetris POP, a New Twist on the World's Most Popular Mobile Gaming Franchise

[September 08, 2008]

Race Against the Clock With EA Mobile's Tetris POP, a New Twist on the World's Most Popular Mobile Gaming Franchise

LOS ANGELES --(Business Wire)-- EA Mobile(TM), the mobile division of Electronic Arts Inc (NASDAQ:ERTS), today announced the availability of Tetris(R) POP, an exciting new addition to the world renowned mobile gaming franchise. Featuring 17 brand new variations of the famous Tetris(R) gameplay formula, Tetris POP provides a new take on the Tetris experience with frantic challenges against the clock accompanied by brilliant colors, animated backgrounds and high-energy music tracks.

"Tetris POP is the perfect companion to our other Tetris products," said Adam Sussman, VP Publishing for EA Mobile. "We've created a unique spin on the classic game that provides fans with a variety of short, challenging bursts of great Tetris gameplay."

Every one of the 17 new gameplay variations poses its own intriguing and exciting challenges; players can trigger bombs in Detonator, create electrical connections in Circuit, turn up the heat in Furnace or alternatively, take it back to basics with Vanilla mode. All variations are frantic time-based challenges, so players must think fast to complete objectives and rack up the big points!

Tetris POP also features three brand new play modes. In POP mode, players encounter 22 levels of mayhem across eight unique 'worlds'. In POP Chrono mode, players select their desired play time and let the game tailor a play session to fit around the time available. In POP Mix mode, players can customise their gameplay by selecting their favourite variations from the play list available.

Tetris POP is the latest addition to the EA line-up of mobile Tetris titles which includes Tetris(R) Blockout(TM), Tetris(R) Mania, the original Tetris, and the recently launched iPhone version. In March 2007, EA also launched a multiplayer version of Tetris which has recorded almost seven million multiplayer games to date.

Tetris POP is currently available for purchase in North America, Europe and Asia. For more information on carrier availability and pricing, please visit www.eamobile.com.

Top Tetris facts:

-- Tetris is one of the most recognized brands in gaming history

-- Tetris is the biggest selling mobile game franchise ever, with more than 55 million downloads worldwide!

-- More than 177 million people have played Tetris since it first launched (Source: SMS - Beyond Information Intelligence, used by The Tetris Company)

About EA Mobile

EA Mobile(TM), a division of EA's Casual Entertainment Label, is the world's leading wireless entertainment publisher with award-winning games such as Tetris(R), Bejeweled(R), The Sims(TM), and Need For Speed(TM). The EA Mobile portfolio also includes casual games based on the company's partnership with Hasbro, Inc. including MONOPOLY, YAHTZEE and SCRABBLE (in the U.S. and Canada) as well as sports blockbusters from the EA SPORTS(TM) brand, including Madden NFL Football, FIFA Soccer and NASCAR(R). EA Mobile develops games for multiple mobile platforms including mobile phones, smartphones, the iPhone(TM) and iPod(R). For more information about EA Mobile, please visit www.eamobile.com.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS(TM), EA(TM), EA SPORTS Freestyle(TM) and POGO(TM). In fiscal 2008, EA posted GAAP net revenue of $3.67 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

About Tetris(R)

Tetris(R) is one of the leading video game brands and franchises in the world. Loved globally by people of all ages and all cultures, Tetris continues to be one of the most widely recognized video games of all time. Tetris Holding, LLC is the owner of and The Tetris Company, LLC is the exclusive licensor of Tetris worldwide. The Tetris Company, through its agent Blue Planet Software, Inc., licenses and manages the Tetris intellectual property and franchise worldwide. Blue Planet Software works with licensees to deliver top quality products that are relevant, fun and challenging. For the latest information about Tetris and Tetris products, please visit www.tetris.com.

Blockout(TM) is a trademark of Kadon Enterprises, Inc., used with permission.

EA, EA Mobile, EA SPORTS, EA SPORTS Freestyle and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the United States and / or other countries. All other trademarks are the property of their respective owners.

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