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TMCNet:  eMusic Breaks Down the Walls: Adds Content From YouTube, Flickr and Wikipedia Plus Support for Major Social Networks

[July 22, 2008]

eMusic Breaks Down the Walls: Adds Content From YouTube, Flickr and Wikipedia Plus Support for Major Social Networks

(Marketwire Via Acquire Media NewsEdge) NEW YORK, NY, July 22 / MARKET WIRE/ --

eMusic, the world's largest retailer of
independent music and world's second largest digital music service after
iTunes, today begins a major transformation of its website and becomes the
unequivocal best place for music discovery on the web. A host of new Web
2.0 features will offer eMusic customers more musical context than any
other site by pulling in relevant content from around the web and allowing
them to share their finds with their friends on major social networks,
bookmarking sites and blogs.

The new features break the online music retail mold
and recognize that consumer music discovery behavior has changed with the
popularity of social networking sites, blogs and simply the vast amount of
information available on the web.

The first of the changes will be integrated into a redesigned eMusic album
page, the most popular page on the site. Beginning today, eMusic customers
will not only see album information and tracklisting on the page, they will
see imported content from YouTube, Flickr and Wikipedia for the artist
whose music they are exploring.

eMusic's "taste-making" customers can also now share their finds outside
the eMusic community. They can bookmark the album page or send it to their
social network feed on 18 of the most popular social media sites, including
Facebook, Digg, Del.icio.us, Twitter, Stumble Upon and more. eMusic will
add support for more sites over time.

"Stores like iTunes, Amazon and even the new Rhapsody are missing the
boat," said David Pakman, President and CEO of eMusic. "Blogs and
recommendations from friends are now more relevant in music discovery than
what music critics have to say, but what's missing is a place that brings
that all together. eMusic is that place. This is the first of six months
of dramatic product improvements which we believe will set the bar for the
way 'long tail' retailers -- and indeed all entertainment retailers -- must
function online."

eMusic also devised a new browsing widget to surface relevant editorial
material on every artist from its vast archives. The new widget will make
it easy for customers to sample eMusic's award-winning editorial content,
including eMusic Dozens, Spotlights and Q&As, allowing them to take a deep
dive into the artist's work. Customers can also check out a range of album
reviews by eMusic, All Music Guide and fellow eMusic members. And the
eMusic album page will still offer customers an exhaustive listing of
similar artists and the chance to view the playlists and music downloads of members with similar
tastes.

The new eMusic album page includes real-time integration with YouTube and
Flickr developer APIs. And through the use of Ajax and JavaScript, it
enables members to conduct several key actions without having to leave the
page such as Tell-a-Friend, Writing a Review, Save for Later and Post to
Web.

Each month through the end of the year, eMusic will launch dramatic new
features that focus on delivering relevant musical context from the web to
enhance the discovery experience. These will include a new home page, a
third generation recommendation engine, innovative new search and browse
functionality and new artist and audiobooks pages, all bringing in
best-of-the-Web content and encouraging users to publish their findings to
their friends and around the web.

About eMusic

eMusic is a specialty digital
entertainment retailer that has been at the forefront of offering MP3 downloads and customer-friendly

prices since its inception in 1998. The company is focused on serving
customers aged 25 and older by offering independent music and audio books in a
universally compatible format at a great value. It is the world's largest
retailer of independent music and the world's second-largest digital music
service after iTunes, with more than 4 million tracks from 33,000 of the
world's leading independent labels and thousands of titles from top audio
book publishers. To super-serve its more than 400,000 customers, eMusic
provides award-winning editorial content, a vibrant online community and
unrivaled music discovery tools. eMusic's subscription-based service offers
free music
downloads or one free audio book at sign-up, giving consumers an
inexpensive, low-risk way to explore great new music and books they
wouldn't find otherwise. Based in New York with an office in London, eMusic
is available in the U.S., Canada and all 27 E.U. nations. eMusic.com Inc.
is wholly owned by Dimensional Associates, Inc., the private equity arm of
JDS Capital Management, Inc.

Add to Digg Bookmark with del.icio.us Add to Newsvine

Media Contacts:
Cathy Halgas Nevins
eMusic
212-201-9201
or Email Contact
Denise Yantin
eMusic
212-300-2885
or Email Contact

Copyright ? 2008 Marketwire

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