|
| [March 12, 2008] |
 |
RV Trader Drives Leads to Dealers with ATG's eStara Click to Call and Call Tracking Services
CAMBRIDGE, Mass. --(Business Wire)-- ATG (Art Technology Group, Inc., NASDAQ: ARTG), the leading e-commerce platform and optimization services provider, today announced that RV Trader, the largest database of recreational vehicles for sale online has introduced enhanced calling and measurement capabilities for its advertisers based on eStara Click to Call and Call Tracking. Designed to facilitate communication between buyer and seller while providing a full audit trail of activity, the solution provides RV Trader advertisers with a complete value added suite of capabilities.
"RV Trader, as with all of Dominion Enterprises' Trader Media divisions, is dedicated to providing premier channels for connecting buyers and sellers, as well as enhanced capabilities to ensure our network is deriving optimal upside from every program," said Tim Custer, general manager of Dominion Enterprises' RV brand. "This latest offering, powered by eStara, minimizes friction throughout the buying process while providing advertisers the ROI data they need to measure effectiveness."
With a network of nearly 900 dealers RV Trader has implemented the entire Click Suite for Local Search, replacing existing vendors and adding functionality to their advertiser offerings. RV trader will be leveraging:
eStara Click to Call: allows RV buyers to navigate seamlessly
from the Web to the phone from any directory listing for
immediate contact with the seller. This capability is available
by adding a simple line of javascript, enabling a call button
and embedding it into the advertisement.
eStara Call Tracking: provides a unique number for each ad and
quantifies incoming inquiries for granular sourcing and tracking
of leads. In addition to tracking each call, eStara provides
dynamic call routing which enables a toll free call to be
delivered locally based on geo-targeting.
eStara Save & Send: allows buyers to save or send key listing
information in their preferred format - on the desktop, the Web
or mobile device - predisposing them to future or repeat
purchases.
"RV Trader is the latest member of the Dominion Enterprise family to provide eStara's value added services to dealers and advertisers," said Shari Solis, vice president, media at eStara. "eStara Click to Call and Call Tracking enable publishers to provide a sole-sourced contact and call measurement solution, along with sophisticated reporting to track results and ROI."
About RVTraderOnline.com
RVTraderOnline.com, the Web site of RV Trader Magazine, a division of Dominion Enterprises, is the largest database of recreational vehicles for sale online. Headquartered in Norfolk, Va., it is part of the TraderOnline.com family of online vehicle classified advertising sites that includes BoatTrader.com, CycleTrader.com, AeroTrader.com, EquipmentTraderOnline.com and CommericalTruckTrader.com. For more information about RVTraderOnline.com, call toll-free 1-888-813-7304 or visit http://www.RVTraderOnline.com.
About Dominion Enterprises
Dominion Enterprises, a division of Landmark Communications, is a leading marketing services company serving the automotive, real estate, apartment, recruitment and marine markets. The company operates a variety of businesses that offer Internet marketing, Web site design and hosting, lead generation, CRM, and data capture and distribution services. The company has more than 40 market-leading Web sites reaching more than 12.5 million unique monthly visitors, and more than 500 magazines with a weekly circulation of over 5 million. Headquartered in Norfolk, Va., the company has nearly 6,000 employees nationwide and annualized revenue of more than $946 million. For more information, visit http://www.DominionEnterprises.com.
About ATG
ATG (Art Technology Group, Inc., NASDAQ: ARTG) provides the e-commerce platform and e-commerce optimization services that the world's most customer-conscious companies use to power their e-commerce Web sites, attract prospects, convert them to buyers and ensure their satisfaction so they become loyal, repeat, profitable customers. Our e-commerce suite is ranked the #1 current offering and #1 in strategy by the industry's most influential analyst firms, and powers more of the top 300 internet retailers than any other vendor. Our eStara brand of e-commerce optimization services - including the world's most widely used click to call offering - dramatically increase conversions and order size and enhance customer support. ATG's solutions are used by over 900 major brands, including AT&T, Best Buy, Bulgari, Coca Cola, Continental Airlines, CVS, Dell, Diane von Furstenberg, DirecTV, eLuxury, El Corte Ingles, Expedia, France Telecom, Harvard Business School Publishing, Hewlett-Packard, Hilton, HSBC, Intuit, Jenny Craig, Louis Vuitton, Macy's, Mercedes Benz, Meredith, Microsoft, Neiman Marcus, New York & Company, NutriSystem, OfficeMax, PayPal, Philips, Procter & Gamble, Sears, Sony, Symantec, Target, T-Mobile, Tommy Hilfiger, Urban Outfitters, Verizon, Viacom, Vodafone and Walgreens.
This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Further details on these risks are set forth in ATG's filings with the Securities and Exchange Commission. These filings are available free of charge on a website maintained by the SEC at http://www.sec.gov. Additional risk factors related to the subject matter of this press release include: the possibility that eStara's product and service deployments will not be successful, on time or significantly enhance the user's Internet experience; the need to adapt to rapid changes so products and services do not become obsolete; the possibility of errors in eStara's software products and services; the possibility that eStara's offerings will not enhance its customers' online sales or otherwise provide the expected benefits to its customers; and the possibility that eStara's product strategy may change in the future. eStara and ATG undertake no obligation to update any of the forward-looking statements after the date of this press release.
[ Back To Voice of the Customer Community's Homepage ]
|
TMCnet LOGIN
Webinars
Aflac: Aflac, the leading provider of guaranteed-renewable insurance turned to Autonomy to help them automate the process of monitoring their contact center agent for quality and compliance. The company now has a system that can offer continued improvement in agent quality and productivity while enhancing the customer experience.
... 
Avaya:
Avaya, a global leader in business communications, inherited 880 websites as well as numerous intranets and extranets when it was spun off from Lucent Technologies. The sheer volume and diversity of the sites and the over 500 content creators resulted in inefficient content distribution rife with divergent branding, messaging, and product information.
... 
