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TMCNet: New Mobile Shopping Tool Helps Keep Black Friday In The Black

[November 27, 2007]

New Mobile Shopping Tool Helps Keep Black Friday In The Black

STOWE, Vt., Nov. 27 /PRNewswire/ -- Barcle.com, the upstart online mobile shopping tool, passed its first big test after launching last week -- it helped shoppers across the country find the lowest price for the exact product they were looking for and made it easier for them to buy it.

Barcle.com is a no-nonsense pricing search engine that lets you instantly discover who is selling what you want to buy for the lowest price -- all by using an item's unique barcode. And you can do it standing right there in the store using your web-enabled cell phone at mobile.barcle.com or while sitting in front of your computer at http://www.barcle.com/. You don't have to create an account or answer any annoying personal questions. It's a free service. You just Barcle it.

Barcle.com empowers shoppers by arming them with information and giving them options.
Many product names are similar, and manufacturers often have different versions of the same type of item. How many times have you ordered something online and were frustrated when it turned out to be close to but not exactly what you thought you were getting? By using an item's unique barcode Barcle.com cuts through the confusion that can be caused by a product's name and scores a direct hit on exactly what you want. And you find it at the lowest price. Barcle.com is the only service using barcodes in this way.

A shopper standing in a store just has to enter the product's 12 digit barcode number into their web-enabled cell phone and Barcle.com will not only tell them who is selling it for the lowest price but let you go directly to that store's website to buy it. You could also just walk across the street to that store. Or you can use the information to Barcle with the store you're in and try to get them to lower their price.

Through its partnerships with more than 900 major retailers, Barcle.com has access to 20-thousand brands and 10-million products. Barcle.com uses a patent-pending system to match a product's barcode to who is selling it cheapest. Barcle.com has negotiated access to real-time pricing information from its partners and is updated daily, so you can be confident you're getting the lowest price.

"I didn't know anything about online shopping when I started working on this concept except that I was never sure if my web searches were really hitting on the exact product I wanted to buy and if it really was the cheapest," said Ted Baltuch, Barcle.com's founder.

"It was frustrating when I'd get to the store after looking at something to find out that it didn't match what I saw online."

Baltuch got the idea for Barcle.com while comparison shopping with his wife and baby. Like all first-time parents, they had a lot to buy. Extensive market research and development of Barcle.com's exclusive search engine then led to partnerships with major retailers.

"I was never sure if what I was seeing, either online or in a store, was really the lowest price. Now, Barcle.com lets people save money, time, effort, and frustration," Baltuch said.

Barcle.com's partners include Bestbuy.com, Target, Kohl's, Buy.com, Kmart.com, eBay.com, Overstock.com, Macy's, TigerDirect.com, Circuit City, Sony, Microsoft, Apple, Panasonic, Drugstore.com, KB Toys, Office Max, Barnes and Noble and many other great retailers.

Barcle.com's launch in the Unites States is being followed up with websites in Canada, Europe and Asia.

Barcle.com is owned and operated by Huron PM Inc. which designs, engineers and installs symbology driven, middleware-based integration control systems for industrial and project applications. Huron PM Inc. maintains offices in Stowe, Vermont and Montreal, Canada. For more information please visit http://www.barcle.com/ or http://mobile.barcle.com/

Huron PM Inc., Barcle trademarks and logos, Barcle character names and distinctive likeness, are the exclusive property of Huron PM Inc. and are protected under international copyright law.

Huron PM Inc.

CONTACT: Ted Baltuch of Huron PM Inc., +1-514-483-6356,egbaltuch@huronpm.com

Web site: http://www.barcle.com/http://mobile.barcle.com/

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