Voice of the Customer

TMCnet - The World's Largest Communications and Technology Community
 
| More
Voice of the Customer Featured Article Archive

TMCNet:  Website copy will make or break the bottom line of an internet business

[October 25, 2007]

Website copy will make or break the bottom line of an internet business

There are 4 tips to write successful copy

( EMAILWIRE.COM, October 25, 2007 ) Farmington, MI -- Writing website copy may seem easy, but it isn’t. Being aware of direct response marketing techniques among many other factors are key. Too often Internet businesses don’t write effective copy causing their websites to fail.

Website copy can fail for many reasons. Here are 4 reasons alone…
#1: The website copy missed the target market. Not enough research about the target market for the product. For example, when selling an information product. One must rely on the fact that there is a demand out there. But this demand has to be willing to pay for the product. If this demand only wants free information then the target market has been missed and no money is made.

#2: Being tied too passionately to the website content. Too much time and money is spent creating the product at the expense of the copy. People write their own copy and it doesn’t convert. What often happens is the focus is too much on their own passion and not what their customers are looking for. People have a dream and idea about what they want to accomplish through their Internet business and don’t look outside themselves.
#3: The toughest job for an information marketer is to get people to buy the products. Most people that jump on the Internet are looking for freebies. They desire free information. It is the duty and goal to get customers to want to buy information. The manner in which that the website and the website copy is presented should make people scramble to buy the product.
#4: By not utilizing other money making tools will result in failure. Make money by placing Google (News - Alert) AdSense advertisements on the website. Let Google place advertisements from other websites on the web page. The advertisements will automatically be generated by Google and be relevant to the website. Every time a website visitor clicks on one of the advertisements money will be earned. The placement of Google AdSense advertisements is critical to earning more money. Avoiding these four website copy mistakes will give an Internet business a chance to succeed. “Find people who have successfully created wealth and learn from them. Matt Bacak, the powerful promoter is the person who has done just that in business and is a leading expert on how to achieve quick and easy success” says Mark Maupin Jr. co-founder of National Real Estate Network and PrEasy.com LLC. Learn from someone who is more successful then you. Learn the tricks of the trade and internet marketing tips www.powerfulpromotor.com.


Contact:
Stephanie Bunn
2935 Horizon Park Drive Suite D
Suwanee, GA 30024 (770) 271-1536 www.internetmillionairemind.com

This site will detail Website copy, Google AdSense, Google, Target market.





###

This press release was issued through GroupWeb EmailWire.Com. For more information on press release distribution, go to http://www.emailwire.com.

[ Back To Voice of the Customer Community's Homepage ]


FOLLOW US

FREE Voice of the Customer eNewsletter

Subscribe Now

Featured White Papers

  • Seven Best Practices for Speech Analytics: Speech analytics is valuable for identifying issues in the contact center. However, limiting its use to the contact center only considers a portion of all customer interactions and subsequently only reveals a small part of the voice of the customer. This paper discusses how organizations can optimize their Speech Analytics implementation strategy to realize the promise of this exciting technology.
  • Understanding the Voice of the Customer: Today's contact centers involve a sea of information that must be captured, processed, and distributed on a daily basis. Effective use of this information enables companies to remain competitive in an increasingly aggressive and customer centric marketplace. An overwhelming percentage of the information that circulates in a contact center's audio recordings, documents, web pages, and emails is unstructured in that it resides outside of a normal structured database and cannot be managed efficiently. These unstructured items contain valuable information, yet this information historically has been difficult to organize, categorize, and access.

Case Studies

  • Aflac: Aflac, the leading provider of guaranteed-renewable insurance turned to Autonomy to help them automate the process of monitoring their contact center agent for quality and compliance. The company now has a system that can offer continued improvement in agent quality and productivity while enhancing the customer experience. ...
  • Avaya: Avaya, a global leader in business communications, inherited 880 websites as well as numerous intranets and extranets when it was spun off from Lucent Technologies. The sheer volume and diversity of the sites and the over 500 content creators resulted in inefficient content distribution rife with divergent branding, messaging, and product information. ...

Video Showcase

    Interview with Autonomy: Rich Tehrani interviews Simon Hayhurst, SVP of Autonomy

Featured Events

  • Multichannel Analytics with Autonomy Explore: In today's world of constant connectivity there are a variety of direct and indirect channels of communication between an enterprise (or a brand) and its customers. 80% of these valuable interactions are generated in a human-friendly, unstructured format across multiple touchpoints and channels. With this ever growing mountain of information how do you extract the emerging trends and topics of interest to the enterprise? ...
  • SES Chicago 2011: Marketers and SEO professionals attend SES Chicago each year to network and learn about topics such as PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability and more. The conference offers 70+ sessions, intensive training workshops, and an expo floor packed with companies that can help you grow your business. While you're at it, network with peers and leading industry vendors. Programmed by the SES advisory board, you can be assured - SES content really is king! ...
 
 
| More